![]() ![]() Also, I think everyone in fashion is aware of the H&M designer collaborations they are just really iconic. It felt like a big moment, both for me as a designer, and for the house of Mugler. What prompted to say yes to this collaboration? It allowed us to make truly beautiful pieces, that are in no way a compromise, but that come at an affordable price point. So maybe it’s a seam that was removed, or the number of ties or knots on a dress that was edited down. One way we did that was by carefully working out which details were essential, and which could be stripped back to make things more clean. One thing we focused on with this collection was how we could take our key, iconic pieces, whether the dresses or the jeans or bodysuits, and produce them at the scale and price-point needed. I’m thrilled that we can bring people Mugler pieces at such great price points (starting around ₹3,500). I think there is a shared value system between Mugler and H&M both care a lot about inclusivity and about opening up high fashion to a broader audience. It was an enjoyable process and I learnt a lot. ![]() ![]() Edited excerpts from the interview:ĭescribe the experience of combining the avant-garde aesthetics of Mugler with H&M’s approach to design. Mugler’s creative director Casey Cadwallader spoke to Lounge about how the two brands worked on the collection and the inspiration behind it. He is key to the flamboyance and excitement of that period.” The house’s founder Thierry Mugler is obviously a big part of that. There is a current global enthusiasm for 80s and 90s icons, and I think young people are looking to the past for inspiration. “The Mugler collaboration feels totally right for now. Quite the opposite actually… they are about offering moments of fashion history to our shoppers, items that will be treasured forever,” says Ann-Sofie Johansson, the creative advisor at H&M. “We don’t think of the collaborations as trend driven. It’s haute couture with avant-garde theatrics.Īlso read: H&M x Mugler collaboration is high on glamour The offering, which includes sexy, gender-fluid bodysuits, blazers, tights, jeans and T-shirts in sizes XS-XL (we were expecting plus-size garments as well, considering Mugler’s constant focus on body positivity, but they were missing), combines H&M’s comfortable shapes and signature Mugler designs. By 11am that same day, most of the collection was out of stock. Its latest high fashion-high street project with Mugler-a brand known for its baggy and denim-bonded thong jeans, leather outerwear and form-flattering minis-which dropped online and in stores in India on 11 May, seems no different. Over two decades, it has worked with some of the biggest designers and labels, from Versace, Stella McCartney and Balmain to Karl Lagerfeld, Sabyasachi and Kenzo, producing hit collections each time. Swedish retailer H&M seems to have cracked the collab code. While they make for a good topic of conversation, combining the aesthetics of two very different brands without compromising on imagination, individuality and creativity is a huge challenge. Brand collaborations, especially in the field of fashion, are extremely tricky. ![]()
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